Global Brand Licensing Market Size, Status and Forecast 2020-2026

SKU ID : QYR-15117771 | Publishing Date : 22-Jan-2020 | No. of pages : 153

Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.
Market Analysis and Insights: Global Brand Licensing Market
In 2019, the global Brand Licensing market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.
Global Brand Licensing Scope and Market Size
Brand Licensing market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Brand Licensing market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Brand Licensing market is segmented into Apparels, Toys, Accessories, Home Decoration, Software/Vedio Games, Food and Beverage, Others, etc.
Segment by Application, the Brand Licensing market is segmented into Entertainment, Corporate Trademarks/Brand, Fashion, Sports, Others, etc.
Regional and Country-level Analysis
The Brand Licensing market is analysed and market size information is provided by regions (countries).
The key regions covered in the Brand Licensing market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Brand Licensing Market Share Analysis
Brand Licensing market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Brand Licensing business, the date to enter into the Brand Licensing market, Brand Licensing product introduction, recent developments, etc.
The major vendors include The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College (Collegiate Licensing Company), Sanrio, Sequential Brands Group, Westinghouse, General Motors, National Basketball Association, Electrolux, National Football League, Warner Bros. Consumer Products, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, The Hershey Company, Stanley Black & Decker, PGA Tour, National Hockey League, Sunkist Growers, WWE, etc.

This report focuses on the global Brand Licensing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Brand Licensing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study


The Walt Disney Company
Meredith Corporation
PVH Corp.
Iconix Brand Group
Authentic Brands Group
Universal Brand Development
Nickelodeon
Major League Baseball
IMG College (Collegiate Licensing Company)
Sanrio
Sequential Brands Group
Westinghouse
General Motors
National Basketball Association
Electrolux
National Football League
Warner Bros. Consumer Products
The Pokémon Company International
Procter & Gamble
Ferrari
Ralph Lauren
Mattel
Ford Motor Company
BBC Worldwide
The Hershey Company
Stanley Black & Decker
PGA Tour
National Hockey League
Sunkist Growers
WWE

Market segment by Type, the product can be split into


Apparels
Toys
Accessories
Home Decoration
Software/Vedio Games
Food and Beverage
Others

Market segment by Application, split into


Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others

Market segment by Regions/Countries, this report covers


North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:


To analyze global Brand Licensing status, future forecast, growth opportunity, key market and key players.
To present the Brand Licensing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Brand Licensing are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Frequently Asked Questions

This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
  • By product type
  • By End User/Applications
  • By Technology
  • By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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