Global Cat Litter Market Growth 2019-2024

Clumping cat litter, which contained calcium clay cat litter, was developed in the United Kingdom in the 1950s by the Fuller’s Earth Union. Subsequently, Thomas Nelson, a biochemist in the United States, developed clumping clay cat litter cat litter in 1984 and completely transformed the cat litter industry. No longer was it necessary to throw away litter every day.
Because cat litter is a mature category drawing a very high percentage of cat owners, its advancement depends largely on growth in the number of cat-owning households, which has slowed of late. Additionally (and unlike pet food, where premiumization has been a major factor boosting dollar sales), the cat litter category lacks a steady influx of new super-premium options, and price points have remained relatively flat.
Two-thirds of cat litter sales occur through mass-market channels, including roughly a third in mass merchandisers/supercentres (such as Walmart) and a fourth in supermarkets. The pet specialty channel accounts for another fourth of the market. For the foreseeable future, the bulk of retail sales will continue to occur through mass-market channels-although internet sales, currently incremental, will begin to advance.
Environmental concerns are, nonetheless, slowly becoming more of a factor in the market. We estimates the amount of clay produced in the US for cat litter at over 1417.8 K MT in 2017. Though these clays do an excellent job of absorbing cat waste and odour, they are also hard on the environment, and there is also the environmental impact of the cat waste itself.
Natural and eco-friendly pet products are a key driver of overall pet market growth and have impacted every facet of the market, with special significance in the cat litter category. Given both the environmental and potential health implications of clay- and silica-based litter, cat owners are beginning to seek out more natural options that are safe for their pets and more eco-friendly. The cat litter market is therefore ripe for further inroads by natural and environmentally friendly products.
Currently, there are many suppliers all over the world. Competition in cat litter is very strong, and participants focus heavily on bolstering their own product lines through line extensions, reformulations and new product releases, all supported by chain retailer relationships and heavy consumer marketing and advertising. With cat litter being a mature category as well, it is difficult for newcomers to enter – and challenging even for established brands seeking to gain or even maintain. During all suppliers, Nestle, Clorox, Church & Dwight and Oil-Dri are global leading manufacturers. PMC is market leader in Asia market.

According to this study, over the next five years the Cat Litter market will register a 4.1% CAGR in terms of revenue, the global market size will reach US$ 4970 million by 2024, from US$ 3900 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Cat Litter business, shared in Chapter 3.

This report presents a comprehensive overview, market shares, and growth opportunities of Cat Litter market by product type, application, key manufacturers and key regions and countries.

This study considers the Cat Litter value and volume generated from the sales of the following segments:

Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
Clay Cat Litter
Silica Cat Litter
Other
Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.
Online Sales
Offline Sales

This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
Americas
United States
Canada
Mexico
Brazil
APAC
China
Japan
Korea
Southeast Asia
India
Australia
Europe
Germany
France
UK
Italy
Russia
Spain
Middle East & Africa
Egypt
South Africa
Israel
Turkey
GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Nestle
Clorox
Church & Dwight
Oil-Dri
Mars
Drelseys
Blue
Pettex
PMC
Ruijia Cat Litter
SINCHEM
Weihai Pearl Silica Gel

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives
To study and analyze the global Cat Litter consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Cat Litter market by identifying its various subsegments.
Focuses on the key global Cat Litter manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Cat Litter with respect to individual growth trends, future prospects, and their contribution to the total market.
To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
To project the consumption of Cat Litter submarkets, with respect to key regions (along with their respective key countries).
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.