Global Customer Journey Analytics Market Size, Status and Forecast 2020-2026

In the component segment, the customer journey analytics software segment is expected to gain a larger market share during the forecast period. The demand for customer journey analytics software is rising, as organizations need a solution to monitor and analyze customer interactions to understand their feelings, emotions, and sentiments. Customer journey analytics vendors provide software that assist companies with the data collection and analysis for generating meaningful insights into customer sentiments, voice of the customer, and the volume of interactions. Customer journey analytics software analyze the data in different formats, such as video, images, text, or audio.
Among touchpoints, the email segment is expected to continue its dominance owing to its increasing use in promoting new offers and resolving queries. The mobile segment is expected to grow at the fastest rate, due to an increased volume of interactions through mobile apps during early stages of customer journeys as well as growing adoption of smartphones among consumers.
Market Analysis and Insights: Global Customer Journey Analytics Market
In 2019, the global Customer Journey Analytics market size was US$ 5964.1 million and it is expected to reach US$ 12750 million by the end of 2026, with a CAGR of 11.3% during 2021-2026.
Global Customer Journey Analytics Scope and Market Size
Customer Journey Analytics market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Customer Journey Analytics market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Customer Journey Analytics market is segmented into Web, Social media, Mobile, Email, Branch/store, Call center, Others (surveys, promotional events, and sales representatives), etc.
Segment by Application, the Customer Journey Analytics market is segmented into Customer segmentation and targeting, Customer behavioral analysis, Customer churn analysis, Campaign management, Brand management, Product management, Others (customer loyalty and process management), etc.
Regional and Country-level Analysis
The Customer Journey Analytics market is analysed and market size information is provided by regions (countries).
The key regions covered in the Customer Journey Analytics market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Customer Journey Analytics Market Share Analysis
Customer Journey Analytics market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Customer Journey Analytics business, the date to enter into the Customer Journey Analytics market, Customer Journey Analytics product introduction, recent developments, etc.
The major vendors include Salesforce, IBM, Adobe Systems, Nice Systems, SAP, Verint Systems, Pointillist, Clickfox, Quadient, Kitewheel, Servion, Callminer, etc.

This report focuses on the global Customer Journey Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Customer Journey Analytics development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Salesforce
IBM
Adobe Systems
Nice Systems
SAP
Verint Systems
Pointillist
Clickfox
Quadient
Kitewheel
Servion
Callminer

Market segment by Type, the product can be split into

Web
Social media
Mobile
Email
Branch/store
Call center
Others (surveys, promotional events, and sales representatives)

Market segment by Application, split into

Customer segmentation and targeting
Customer behavioral analysis
Customer churn analysis
Campaign management
Brand management
Product management
Others (customer loyalty and process management)

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Customer Journey Analytics status, future forecast, growth opportunity, key market and key players.
To present the Customer Journey Analytics development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Customer Journey Analytics are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.