Global Fertility Testing Devices Market - Segmented by product Type (Ovulation Prediction Kits, Fertility Monitors), Mode of Purchase, End User and Geography - Growth, Trends, and Forecast (2022 - 2030)

The global Fertility Testing Devices market is projected to grow at a CAGR of approximately 6.8% during the forecast period (2018-2023). The global Fertility Testing Devices market is experiencing considerable growth due to factors like decreasing fertility rate and rising awareness about fertility testing devices.

Decreasing Fertility Rate
Declining fertility rates is a rising global concern. In 2017, The United States fell to a record low for a second straight year extending a deep decline that began in 2008 with the Great Recession. However, fertility rates in elderly population is on rise in the past few years owing to increasing awareness about fertility testing. In Europe, the average fertility rate is 1.6. The lowest fertility rates were recorded in the southern European countries of Italy, Spain and Portugal where they range between 1.34 and 1.36. Fertility rate in China is also decreasing. In China the low fertility rate is a more serious problem than the aging population, According to the National Bureau of Statistics, 17.23 million newborns were added to China's population last year, down 630,000 year-on-year, and the birth rate dropped from 1.295 per cent in 2016 to 1.243 per cent in 2017. The decreasing trend of fertility rates and increasing lifestyle disorders among women are driving the Fertility Testing Devices market. Other factors contributing to the growth of this market include rising awareness about fertility testing.

High Price of Ovulation Monitors
Detection and monitoring of ovulation has been practiced by women to pursue or avoid the pregnancy. Many Point of Care and over the counter detection kits are accessible for women in planning conception and contraception, most of these commercialized products to determine ovulation is by detecting urinary LH level. There are several computerized fertility monitors that are used to detect urinary LH and estrone‐3‐glucoronide, which, if presented in urine, also indicating ovulation. For example, Clearblue DIGITAL Ovulation Test with Dual Hormone Indicator, which detects estrogen as well as LH claims that the product can identify 4 or more fertile days with an accuracy rate of over 99%. Although, the test kits provides the results with 99% accuracy, in most of the cases the kits are not reusable for the next cycle. Hence, the high cost of the ovulation monitors is restraining the growth of the market. Other factors which are hindering market growth is shortage of predictive accuracy to confirm ovulation.

North America has the Largest Share in Global Fertility Testing Devices Market
The global Fertility Testing Devices market has been segmented into five major regions, viz. North America, Europe, Asia Pacific, Middle East & Africa, and South America. Driven by the developed country of the U.S., North America dominated the global Fertility Testing Devices market in 2017, due to factors such as decreasing fertility rates, and rising awareness about fertility testing devices through national awareness campaigns. According to National Center for Health Statistics, in the United States, the birthrates declined to record lows in all groups under age 30. Among women ages 20 to 24, the decline was 4 percent. For women 25 to 29, the rate fell 2 percent. However, fertility increased among older women. In 2016, The birthrate for women ages 30 to 34 rose by 1 percent over the 2015 rate, and the rate for women ages 35 to 39 went up by 2 percent, the highest rate in that age group since 1962. The increasing fertility rates in older women indicates increasing pregnancy planning in the older women and high use of fertility testing. The declining fertility rates and rising awareness of fertility testing is driving the Fertility Testing Devices Market in the North America Region.

Key Developments in Fertility Testing Devices Market
Dec 2017: Inito has launched portable fertility monitor, the fertility Test not only measures Estrogen and Luteinizing Hormone (LH) in urine but also understands cycle variations and gives highly accurate results unique to every individual woman’s cycle and thus increasing the chance of getting pregnant naturally by 89%.

Fertility Testing Devices Market Major Players: Church & Dwight Co., Inc., Fairhaven Health, LLC, Fertility Focus Limited, Geratherm Medical AG, HiLin Life Products, Inc., Prestige Brands Holdings, Inc., Quidel Corporation and Swiss Precision Diagnostics GmbH among others.

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