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Global Oral Care Market 2019-2023
SKU ID : TNV-14032387 | Publishing Date : 06-Mar-2019 | No. of pages : 118
About this market
Innovation in technology and extension of product lines are some of the essential competitive strategies for vendors operating in the market, of which oral care is an important category. This is because customers seek innovative and hygienic oral products that can offer effective results and help them maintain strong and healthy teeth. Smart connectivity in electric toothbrushes is one of the latest technologies introduced in the toothbrush category. The improvement in living standards and increasing expenditure on advanced products will propel the demand for new innovative products. analysts have predicted that the oral care market will register a CAGR of over 3% by 2023.
Market Overview
Rise in demand for mouthwash for specific oral concern
The rise in oral concerns is a major factor increasing the demand for oral care products such as mouthwashes and toothpaste. Oral concerns that need mouthwash include gum diseases, cavity prevention, bad breath, whitening, tooth sensitivity, and tartar protection.
Availability of counterfeit products degrading brand value
The global oral hygiene market has numerous regional and international vendors that manufactures and offer a variety of innovative and high-quality products. The main factor impeding the growth of the market is the availability of counterfeit products. This also degrades the brand value and affects the customer base of a company. Therefore, the presence of counterfeit products affects the brand value and limits volume sales of a company. This will also affect the growth of the global oral hygiene market during the forecast period.
For the detailed list of factors that will drive and challenge the growth of the oral care market during the 2019-2023, view our report.
Competitive Landscape
The market appears to be fairly concentrated and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.
Innovation in technology and extension of product lines are some of the essential competitive strategies for vendors operating in the market, of which oral care is an important category. This is because customers seek innovative and hygienic oral products that can offer effective results and help them maintain strong and healthy teeth. Smart connectivity in electric toothbrushes is one of the latest technologies introduced in the toothbrush category. The improvement in living standards and increasing expenditure on advanced products will propel the demand for new innovative products. analysts have predicted that the oral care market will register a CAGR of over 3% by 2023.
Market Overview
Rise in demand for mouthwash for specific oral concern
The rise in oral concerns is a major factor increasing the demand for oral care products such as mouthwashes and toothpaste. Oral concerns that need mouthwash include gum diseases, cavity prevention, bad breath, whitening, tooth sensitivity, and tartar protection.
Availability of counterfeit products degrading brand value
The global oral hygiene market has numerous regional and international vendors that manufactures and offer a variety of innovative and high-quality products. The main factor impeding the growth of the market is the availability of counterfeit products. This also degrades the brand value and affects the customer base of a company. Therefore, the presence of counterfeit products affects the brand value and limits volume sales of a company. This will also affect the growth of the global oral hygiene market during the forecast period.
For the detailed list of factors that will drive and challenge the growth of the oral care market during the 2019-2023, view our report.
Competitive Landscape
The market appears to be fairly concentrated and with the presence of several vendors. This market research report will help clients identify new growth opportunities and design unique growth strategies by providing a comprehensive analysis of the market’s competitive landscape and offering information on the products offered by companies.
Frequently Asked Questions
This market study covers the global and regional market with an in-depth analysis of the overall growth prospects in the market. Furthermore, it sheds light on the comprehensive competitive landscape of the global market. The report further offers a dashboard overview of leading companies encompassing their successful marketing strategies, market contribution, recent developments in both historic and present contexts.
- By product type
- By End User/Applications
- By Technology
- By Region
The report provides a detailed evaluation of the market by highlighting information on different aspects which include drivers, restraints, opportunities, and threats. This information can help stakeholders to make appropriate decisions before investing.
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