Global Pay-per-click (PPC) Advertising Market Size, Status and Forecast 2020-2026

Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Microsoft Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market. In contrast, content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements, also known as "banner" ads, are shown on web sites with related content that have agreed to show ads and are typically not pay-per-click advertising. Social networks such as Facebook and Twitter have also adopted pay-per-click as one of their advertising models.
Market Analysis and Insights: Global Pay-per-click (PPC) Advertising Market
In 2019, the global Pay-per-click (PPC) Advertising market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.
Global Pay-per-click (PPC) Advertising Scope and Market Size
Pay-per-click (PPC) Advertising market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Pay-per-click (PPC) Advertising market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Pay-per-click (PPC) Advertising market is segmented into Flat-rate PPC, Bid-based PPC, etc.
Segment by Application, the Pay-per-click (PPC) Advertising market is segmented into Middle and Small-sized Enterprise, Large-scale Enterprise, etc.
Regional and Country-level Analysis
The Pay-per-click (PPC) Advertising market is analysed and market size information is provided by regions (countries).
The key regions covered in the Pay-per-click (PPC) Advertising market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Pay-per-click (PPC) Advertising Market Share Analysis
Pay-per-click (PPC) Advertising market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Pay-per-click (PPC) Advertising business, the date to enter into the Pay-per-click (PPC) Advertising market, Pay-per-click (PPC) Advertising product introduction, recent developments, etc.
The major vendors include Google, Bing, Yahoo, Ask.com, AOL.com, Baidu, Wolframalpha, DuckDuckGo, Sogou, etc.

This report focuses on the global Pay-per-click (PPC) Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Pay-per-click (PPC) Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Google
Bing
Yahoo
Ask.com
AOL.com
Baidu
Wolframalpha
DuckDuckGo
Sogou

Market segment by Type, the product can be split into

Flat-rate PPC
Bid-based PPC

Market segment by Application, split into

Middle and Small-sized Enterprise
Large-scale Enterprise

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Pay-per-click (PPC) Advertising status, future forecast, growth opportunity, key market and key players.
To present the Pay-per-click (PPC) Advertising development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Pay-per-click (PPC) Advertising are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.