Global Programmatic Advertising Platform Market Size, Status and Forecast 2020-2026

It is an automated bidding software for digital advertisers and publishers that allows automating the whole process of decision-making and evaluating the options in real-time.
Market Analysis and Insights: Global Programmatic Advertising Platform Market
In 2019, the global Programmatic Advertising Platform market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.
Global Programmatic Advertising Platform Scope and Market Size
Programmatic Advertising Platform market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Programmatic Advertising Platform market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Programmatic Advertising Platform market is segmented into Desktop Display, Desktop Video, Mobile Display, Mobile Video, etc.
Segment by Application, the Programmatic Advertising Platform market is segmented into Governance, Commerical, Others, etc.
Regional and Country-level Analysis
The Programmatic Advertising Platform market is analysed and market size information is provided by regions (countries).
The key regions covered in the Programmatic Advertising Platform market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Programmatic Advertising Platform Market Share Analysis
Programmatic Advertising Platform market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Programmatic Advertising Platform business, the date to enter into the Programmatic Advertising Platform market, Programmatic Advertising Platform product introduction, recent developments, etc.
The major vendors include AppNexus Inc., AOL Inc. (Verizon Communications Inc.), Yahoo! Inc., DataXu Inc., Adroll.com, Google Inc. (Doubleclick), Adobe Systems Incorporated, Rubicon Project Inc., Rocket Fuel Inc., MediaMath Inc., IPONWEB Holding Limited (BidSwitch), Between Digital, Fluct, Adform, The Trade Desk, Turn Inc., Beeswax, Connexity, Inc., Centro, Inc., RadiumOne, Inc., etc.

This report focuses on the global Programmatic Advertising Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Programmatic Advertising Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

AppNexus Inc.
AOL Inc. (Verizon Communications Inc.)
Yahoo! Inc.
DataXu Inc.
Adroll.com
Google Inc. (Doubleclick)
Adobe Systems Incorporated
Rubicon Project Inc.
Rocket Fuel Inc.
MediaMath Inc.
IPONWEB Holding Limited (BidSwitch)
Between Digital
Fluct
Adform
The Trade Desk
Turn Inc.
Beeswax
Connexity, Inc.
Centro, Inc.
RadiumOne, Inc.

Market segment by Type, the product can be split into

Desktop Display
Desktop Video
Mobile Display
Mobile Video

Market segment by Application, split into

Governance
Commerical
Others

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Programmatic Advertising Platform status, future forecast, growth opportunity, key market and key players.
To present the Programmatic Advertising Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Programmatic Advertising Platform are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.