Global Programmatic Display Market Report, History and Forecast 2016-2027, Breakdown Data by Companies, Key Regions, Types and Application

Programmatic Advertising is the automation of the buying and selling of desktop display, video, FBX, and mobile ads using real-time-bidding. Programmatic describes how online campaigns are booked, flighted, analyzed, and optimized via demand-side software (DSP) interfaces and algorithms.
Programmatic advertising sprang to life as an automated way to buy and sell ad inventory through exchanges that connect advertisers to publishers. The exchanges started with search, but today they cover all channels, from display, social, and mobile to television, radio, and outdoor.
Global Programmatic Display key players include Facebook, Google (Doubleclick), Amazon, Alibaba, Tencent, etc. Global top five manufacturers hold a share about 55%.
North America is the largest market, with a share about 55%, followed by Europe and Asia-Pacific, both have a share over 40 percent.
In terms of product, Real Time Bidding (RTB) is the largest segment, with a share over 50%. And in terms of application, the largest application is E-commerce Ads, followed by Travel Ads.

Market Analysis and Insights: Global Programmatic Display Market
The research report studies the Programmatic Display market using different methodologies and analyzes to provide accurate and in-depth information about the market. For a clearer understanding, it is divided into several parts to cover different aspects of the market. Each area is then elaborated to help the reader comprehend the growth potential of each region and its contribution to the global market. The researchers have used primary and secondary methodologies to collate the information in the report. They have also used the same data to generate the current market scenario. This report is aimed at guiding people towards an apprehensive, better, and clearer knowledge of the market.
The global Programmatic Display market size is projected to reach US$ 449160 million by 2027, from US$ 143860 million in 2020, at a CAGR of 17.3% during 2021-2027.

Global Programmatic Display Scope and Segment
The global Programmatic Display market is segmented by company, region (country), by Type, and by Application. Players, stakeholders, and other participants in the global Programmatic Display market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type, and by Application for the period 2016-2027.

Segment by Type
Real Time Bidding (RTB)
Programmatic Direct
Private Exchange Buying (PMP)

Segment by Application
E-commerce Ads
Travel Ads
Game Ads
Others

By Region
North America
United States
Canada
Europe
Germany
France
U.K.
Italy
Russia
Nordic
Asia-Pacific
China
Japan
South Korea
Southeast Asia
India
Australia
Latin America
Mexico
Brazil
Middle East & Africa
Turkey
Saudi Arabia
UAE

By Company
Facebook
Google (Doubleclick)
Amazon
Alibaba
Adobe Systems Incorporated
Tencent
Baidu
ByteDance
Verizon Communications
eBay
Expedia
MediaMath
The Trade Desk
Xandr
Rakuten