Global Search Engine Optimization and Marketing Market Size, Status and Forecast 2019-2025

Search engine optimization (SEO) software helps you improve a website’s online search visibility. Search engine marketing (SEM) software allows you to automate and optimize your paid search advertisements.

Although the terms SEM and SEO are often used interchangeably, they actually have distinct meanings.

SEM is a category, which includes search engine optimization (SEO) as well as several other search marketing tactics, such as, pay per click (PPC) and social media marketing (SMM).

SEO, on the other hand, is a component of SEM that focuses exclusively on helping businesses rank higher in organic search results.This report studies the SEO and SEM market.
In 2018, the global Search Engine Optimization and Marketing market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% during 2019-2025.

This report focuses on the global Search Engine Optimization and Marketing status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Search Engine Optimization and Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study
Acquisio
Adobe
Ahrefs
AWR Cloud
Bing
DeepCrawl
Google
Kenshoo
KWFinder.com
LinkResearchTools
Majestic
Marin Software
Moz
ReachLocal
SE Ranking
Searchmetrics Essentials
SEMrush
SEO Book
Sizmek
SpyFu
WordStream Advisor

Market segment by Type, the product can be split into
Search Engine Optimization
Search Engine Marketing

Market segment by Application, split into
SMEs
Large Enterprises

Market segment by Regions/Countries, this report covers
North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Search Engine Optimization and Marketing status, future forecast, growth opportunity, key market and key players.
To present the Search Engine Optimization and Marketing development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Search Engine Optimization and Marketing are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.