Global Shortening Market 2019 by Manufacturers, Regions, Type and Application, Forecast to 2024

This report studies the Shortening market, Shortening refers to edible fats or vegetable or animal origin used in baked goods primarily to improve the eating qualities of the finished product thorugh making it tender and 'short'. There is a variety of shortenings available. These differ mainly in their origin, flavor, and consistency.

Scope of the Report:
First, shortening are widely used in frying, making confectionery and bakery. With the development of economy, not only retail but also food processing needs more shortening. However, due to the ban of the use of shortening in Europe, the consumption of shortening is decreasing year by year.
The Europe shortening consumption has been reached 581 K MT in 2017, from 605 K MT in 2013, with an average growth rate of about -1.01%. Oil, fat are the main raw materials of shortening. The price of shortening fluctuates with the market demand instead of raw materials price. As the capacity of shortening grows rapidly in recent years, the price of shortening has also been trending up. It is estimated that the price of shortening would still going up slightly in the coming years.
Third, the export and import business of shortening is frequent, with Europe the major import country. The import of shortening has been decreasing with the growth of the consumption in Europe.
The worldwide market for Shortening is expected to grow at a CAGR of roughly xx% over the next five years, will reach xx million US$ in 2024, from xx million US$ in 2019, according to a new study.
This report focuses on the Shortening in global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.

Market Segment by Manufacturers, this report covers
Olenex
ADM
Walter Rau
Y?ld?z Holding
VFI GmbH
AAK
Zeelandia
Puratos
Princes Group
HAS Group

Market Segment by Regions, regional analysis covers
North America (United States, Canada and Mexico)
Europe (Germany, France, UK, Russia and Italy)
Asia-Pacific (China, Japan, Korea, India and Southeast Asia)
South America (Brazil, Argentina, Colombia etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)

Market Segment by Type, covers
All Purpose Shortening
Emulsified Shortening
High Stability Shortening

Market Segment by Applications, can be divided into
Baking
Frying
Confectionery and Pastry
Other

The content of the study subjects, includes a total of 15 chapters:
Chapter 1, to describe Shortening product scope, market overview, market opportunities, market driving force and market risks.
Chapter 2, to profile the top manufacturers of Shortening, with price, sales, revenue and global market share of Shortening in 2017 and 2018.
Chapter 3, the Shortening competitive situation, sales, revenue and global market share of top manufacturers are analyzed emphatically by landscape contrast.
Chapter 4, the Shortening breakdown data are shown at the regional level, to show the sales, revenue and growth by regions, from 2014 to 2019.
Chapter 5, 6, 7, 8 and 9, to break the sales data at the country level, with sales, revenue and market share for key countries in the world, from 2014 to 2019.
Chapter 10 and 11, to segment the sales by type and application, with sales market share and growth rate by type, application, from 2014 to 2019.
Chapter 12, Shortening market forecast, by regions, type and application, with sales and revenue, from 2019 to 2024.
Chapter 13, 14 and 15, to describe Shortening sales channel, distributors, customers, research findings and conclusion, appendix and data source.