Global Web Analytics Market Size, Status and Forecast 2020-2026

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.
Web analytics solutions are extensively used in a wide spectrum of verticals such as consumer goods and retail, healthcare and life sciences, government, transportation and logistics, travel and hospitality, telecommunication and IT.
Market Analysis and Insights: Global Web Analytics Market
In 2019, the global Web Analytics market size was US$ 2564 million and it is expected to reach US$ 5156.3 million by the end of 2026, with a CAGR of 10.4% during 2021-2026.
Global Web Analytics Scope and Market Size
Web Analytics market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Web Analytics market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Web Analytics market is segmented into On-Demand, On-Premise, etc.
Segment by Application, the Web Analytics market is segmented into Social Media Management, Targeting and Behavioral Analysis, Display Advertising Optimization, Multichannel Campaign Analysis, Performance Monitoring, Others, etc.
Regional and Country-level Analysis
The Web Analytics market is analysed and market size information is provided by regions (countries).
The key regions covered in the Web Analytics market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Web Analytics Market Share Analysis
Web Analytics market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Web Analytics business, the date to enter into the Web Analytics market, Web Analytics product introduction, recent developments, etc.
The major vendors include Adobe Systems, At Internet, Google, IBM, Microstrategy, SAS, Splunk, Tableau Software, Teradata, Webtrends, etc.

This report focuses on the global Web Analytics status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Web Analytics development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Adobe Systems
At Internet
Google
IBM
Microstrategy
SAS
Splunk
Tableau Software
Teradata
Webtrends

Market segment by Type, the product can be split into

On-Demand
On-Premise

Market segment by Application, split into

Social Media Management
Targeting and Behavioral Analysis
Display Advertising Optimization
Multichannel Campaign Analysis
Performance Monitoring
Others

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Web Analytics status, future forecast, growth opportunity, key market and key players.
To present the Web Analytics development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Web Analytics are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.