Dietary Supplements in the Age of Personalized Nutrition Market Size, Share, Growth, and Industry Analysis, By Type (Vitamins, Herbs & Botanicals, Others), By Application (Additional Supplements, Medicinal Supplements, Sports Nutrition, Others), Regional Insights and Forecast to 2035

Dietary Supplements in the Age of Personalized Nutrition Market Overview

The global Dietary Supplements in the Age of Personalized Nutrition Market size estimated at USD 18015.52 million in 2026 and is projected to reach USD 30809.08 million by 2035, growing at a CAGR of 6.15% from 2026 to 2035.

The Dietary Supplements in the Age of Personalized Nutrition Market is experiencing rapid transformation due to increasing adoption of precision wellness programs, digital healthcare ecosystems, and AI-powered nutrition recommendations. More than 68% of supplement consumers prefer customized formulations based on age, metabolism, and lifestyle conditions. Approximately 61% of personalized nutrition products contain probiotics, botanical extracts, amino acids, and omega-3 ingredients targeting preventive healthcare. Over 54% of health-conscious consumers use mobile wellness applications to monitor dietary intake and nutritional deficiencies. 

The USA continues leading the Dietary Supplements in the Age of Personalized Nutrition Market Size due to growing preventive healthcare awareness and high digital wellness penetration. More than 77% of adults in the United States consume dietary supplements regularly, while nearly 41% prefer personalized vitamin and nutrition plans. Around 36% of fitness-focused consumers purchase customized supplements through digital platforms. Nutrigenomics testing adoption increased by 29% among urban wellness consumers, while wearable health device usage exceeded 52% across health-monitoring populations. 

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Key Findings

• Market Size & Growth: More than 68% of supplement consumers prefer personalized nutrition formulations, while over 54% actively track dietary intake through wellness applications and connected healthcare systems.
• Key Market Driver: Nearly 73% of preventive healthcare consumers prioritize personalized nutrition programs, while 59% prefer DNA-based supplement recommendations and 48% subscribe to customized vitamin delivery services.
• Major Market Restraint: Approximately 46% of consumers express concerns regarding data privacy in nutrition platforms, while 39% hesitate because of genetic testing costs and 31% question recommendation accuracy.
• Emerging Trends: More than 57% of wellness brands integrate AI-powered nutrition systems, while 44% expand microbiome-focused formulations and 36% launch wearable-linked supplement solutions.
• Regional Leadership: North America contributes over 38% of personalized nutrition adoption, Europe represents nearly 29%, and Asia-Pacific accounts for approximately 26% of supplement demand expansion.
• Competitive Landscape: Around 63% of companies focus on direct-to-consumer strategies, while 47% prioritize subscription wellness platforms and 34% invest in nutrigenomics collaborations.
• Market Segmentation: Vitamins contribute nearly 32% of personalized supplement demand, probiotics account for 24%, sports nutrition products represent 21%, and herbal formulations hold 17% market participation.
• Recent Development: Approximately 42% of supplement manufacturers launched AI-driven nutrition assessment tools, while 37% expanded personalized immunity products and 28% introduced microbiome-based supplement lines.

Dietary Supplements in the Age of Personalized Nutrition Market Latest Trends

The Dietary Supplements in the Age of Personalized Nutrition Market Trends reveal strong growth in AI-driven nutrition planning, DNA-based wellness analysis, and microbiome-targeted supplement formulations. More than 64% of wellness technology companies now integrate personalized nutrition recommendation engines into healthcare platforms. DNA-testing-supported supplement adoption increased by 33% among urban consumers, while gut-health-focused personalized formulations witnessed adoption growth exceeding 41%. Approximately 52% of consumers adjust supplement intake based on wearable health device analytics and real-time fitness monitoring. 

The Dietary Supplements in the Age of Personalized Nutrition Market Analysis also highlights rising consumer preference for clean-label and plant-based nutrition products. Nearly 58% of buyers prefer vegan, allergen-free, and preservative-free personalized supplements aligned with lifestyle-specific dietary needs. Sustainable packaging adoption among supplement manufacturers exceeded 46%, reflecting increased environmental awareness among wellness consumers. E-commerce platforms account for more than 61% of customized supplement purchases, while mobile health applications influence approximately 49% of buying decisions. 

Dietary Supplements in the Age of Personalized Nutrition Market Dynamics

DRIVER

"Rising Demand for Precision Preventive Healthcare"

The growing consumer preference for preventive healthcare and individualized wellness solutions is a major growth driver for the Dietary Supplements in the Age of Personalized Nutrition Market Growth. More than 71% of health-focused consumers seek supplements tailored to metabolism, lifestyle, and nutritional deficiencies. Approximately 53% use mobile health applications to monitor nutrient intake and wellness performance. Demand for immunity-enhancing supplements increased by over 44%, while stress-management nutrition products experienced growth exceeding 37%.

RESTRAINTS

"High Costs and Consumer Data Privacy Concerns"

The Dietary Supplements in the Age of Personalized Nutrition Market Outlook faces limitations associated with premium pricing structures, nutrigenomics testing expenses, and data privacy concerns. Nearly 46% of consumers remain hesitant to share biological and nutritional information through digital wellness platforms. DNA-based nutrition testing increases personalized supplement program costs by approximately 31%, limiting adoption among cost-sensitive populations. 

OPPORTUNITY

"Expansion of Digital Nutrition and Wellness Platforms"

The expansion of digital healthcare ecosystems presents significant Dietary Supplements in the Age of Personalized Nutrition Market Opportunities. More than 62% of consumers rely on online healthcare platforms for nutrition consultations, wellness recommendations, and supplement guidance. Personalized supplement subscription services recorded user growth exceeding 43%, while AI-powered nutrition applications experienced engagement increases of approximately 39%. Integration of wearable devices with nutrition analytics enables real-time monitoring and customized supplement adjustments. 

CHALLENGE

"Regulatory Complexity and Scientific Validation Issues"

The Dietary Supplements in the Age of Personalized Nutrition Market Research Report identifies regulatory compliance and scientific validation as major operational challenges. More than 41% of supplement manufacturers face difficulties complying with varying international nutrition labeling and health claim standards. Approximately 36% of consumers request stronger clinical evidence validating the effectiveness of customized supplement recommendations before adoption. Regulatory authorities continue increasing scrutiny over AI-generated nutrition claims, personalized healthcare advertising, and DNA-based supplement recommendations. 

Dietary Supplements in the Age of Personalized Nutrition Market Segmentation

The Dietary Supplements in the Age of Personalized Nutrition Market segmentation is expanding across multiple supplement categories and consumer-specific applications. Personalized vitamins account for nearly 32% of customized supplement demand, while herbs and botanicals contribute approximately 27% because of increasing preference for natural wellness products. Sports nutrition applications represent over 21% of personalized supplement usage, driven by fitness tracking and performance optimization trends. Medicinal supplements account for around 26% of targeted nutrition consumption due to rising chronic health management awareness. Digital wellness platforms influence more than 49% of segmentation-specific purchasing decisions globally.

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BY TYPE

Vitamins: Personalized vitamin supplements dominate the Dietary Supplements in the Age of Personalized Nutrition Market Share because consumers increasingly prefer nutrient-specific wellness solutions aligned with lifestyle, age, immunity, and metabolic health conditions. Vitamins contribute nearly 32% of total personalized supplement demand globally. More than 74% of health-conscious consumers regularly consume vitamin-based supplements for immunity enhancement, energy management, and preventive healthcare support. Vitamin D, Vitamin C, B-complex formulations, and multivitamin combinations remain the most preferred customized nutrition products across urban populations. Approximately 53% of wearable health application users actively track vitamin deficiencies through digital healthcare systems, significantly supporting targeted vitamin supplement purchases.  

Herbs & Botanicals: Herbs and botanicals represent a rapidly expanding category within the Dietary Supplements in the Age of Personalized Nutrition Market Growth due to increasing consumer preference for natural and plant-based healthcare solutions. Herbal and botanical supplements account for approximately 27% of personalized nutrition product demand globally. More than 58% of wellness consumers actively prefer botanical ingredients because of perceived safety, natural sourcing, and holistic health benefits. Ashwagandha, turmeric, ginseng, echinacea, green tea extracts, and adaptogenic herbal blends dominate personalized wellness formulations targeting stress management, immunity support, digestive health, and cognitive wellness. 

Others: The “Others” category within the Dietary Supplements in the Age of Personalized Nutrition Market includes probiotics, amino acids, omega-3 fatty acids, personalized protein blends, enzymes, minerals, collagen supplements, and microbiome-targeted formulations. This category contributes approximately 41% of total personalized supplement diversification because of increasing demand for advanced functional nutrition products. Probiotic supplements alone account for nearly 24% of personalized digestive wellness programs globally. More than 49% of consumers prioritize gut-health optimization through customized microbiome-focused supplementation plans.

BY APPLICATION

Additional Supplements: Additional supplements represent a major application segment within the Dietary Supplements in the Age of Personalized Nutrition Market because consumers increasingly seek nutritional support beyond regular dietary intake. This segment includes personalized multivitamins, mineral boosters, digestive enzymes, immunity formulations, and daily wellness support products. More than 67% of adults using personalized nutrition services regularly consume additional supplements for preventive healthcare purposes. Approximately 58% of digital wellness application users rely on customized daily supplement plans based on health monitoring and nutritional deficiency analysis. Personalized immunity-support supplements account for nearly 36% of additional supplement demand due to increasing consumer focus on infection prevention and long-term wellness maintenance. 

Medicinal Supplements: Medicinal supplements account for a substantial share within the Dietary Supplements in the Age of Personalized Nutrition Market Trends because of increasing demand for targeted nutritional therapy and chronic condition management. More than 61% of consumers with long-term health conditions actively use personalized medicinal supplements for digestive wellness, cardiovascular support, diabetes management, and inflammatory health concerns. Probiotics, omega-3 fatty acids, herbal extracts, amino acids, and specialized micronutrient blends dominate this segment. Approximately 46% of healthcare professionals recommend personalized supplement programs based on biomarker assessments and metabolic evaluations. Digestive health formulations contribute nearly 28% of medicinal supplement demand because of rising gut-health awareness and microbiome research expansion. Personalized anti-inflammatory nutrition solutions witnessed adoption growth exceeding 34% among aging populations and wellness-focused consumers. 

Sports Nutrition: Sports nutrition remains one of the fastest-growing applications in the Dietary Supplements in the Age of Personalized Nutrition Market Analysis because athletes and fitness-focused consumers increasingly seek customized performance-enhancing nutrition solutions. Sports nutrition products account for nearly 21% of personalized supplement consumption globally. More than 64% of active fitness consumers use personalized protein formulations, amino acids, hydration supplements, and recovery nutrition products aligned with training intensity and metabolic requirements. Wearable fitness devices influence approximately 57% of sports nutrition purchasing decisions through real-time performance tracking and health analytics. Personalized protein supplements experienced adoption growth exceeding 43% among gym members and endurance athletes. Around 36% of sports nutrition users prioritize microbiome-targeted supplements for digestion optimization and nutrient absorption improvement. 

Others: The “Others” application segment within the Dietary Supplements in the Age of Personalized Nutrition Market includes beauty nutrition, cognitive wellness, healthy aging, sleep management, stress reduction, and metabolic support formulations. This segment contributes significantly to market diversification because consumers increasingly seek holistic wellness solutions tailored to personal health goals. More than 52% of wellness-focused consumers actively use personalized supplements for stress management and mental wellness support. Cognitive health formulations containing omega-3, nootropics, adaptogens, and amino acids witnessed adoption growth exceeding 33% among working professionals and aging populations. Personalized beauty nutrition supplements account for approximately 27% of skincare-focused wellness purchases because of rising demand for collagen, biotin, and antioxidant formulations. 

Dietary Supplements in the Age of Personalized Nutrition Market Regional Outlook

The Dietary Supplements in the Age of Personalized Nutrition Market demonstrates strong regional diversification driven by digital healthcare adoption, preventive wellness awareness, wearable health technology integration, and personalized supplement consumption. North America accounts for approximately 38% of global market share because of advanced healthcare infrastructure and high adoption of AI-based nutrition platforms. Europe contributes nearly 29% market share due to increasing demand for clean-label and microbiome-focused supplements. Asia-Pacific represents around 26% of global participation, supported by expanding middle-class populations, rising digital wellness penetration, and growing sports nutrition demand. 

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NORTH AMERICA

North America dominates the Dietary Supplements in the Age of Personalized Nutrition Market Share with approximately 38% contribution to global personalized supplement consumption. The region benefits from advanced digital healthcare infrastructure, strong preventive healthcare awareness, and widespread adoption of wearable wellness technologies. More than 77% of adults in North America regularly consume dietary supplements, while nearly 46% actively prefer customized vitamin and nutrition programs aligned with individual health requirements. The United States represents the largest regional market, supported by increasing adoption of nutrigenomics testing, AI-powered nutrition analytics, and microbiome-based wellness solutions. Around 58% of health-conscious consumers in North America use mobile applications to monitor nutrition intake and metabolic health performance. Personalized immunity boosters, sports nutrition products, digestive wellness supplements, and healthy aging formulations dominate purchasing patterns across urban populations. Approximately 52% of wearable health device users integrate supplement recommendations with real-time wellness monitoring systems. Online supplement purchases account for over 64% of regional sales because consumers increasingly prefer subscription-based wellness services and direct-to-consumer healthcare platforms. 

EUROPE

Europe accounts for approximately 29% of the global Dietary Supplements in the Age of Personalized Nutrition Market Size due to rising preventive healthcare awareness, increasing clean-label nutrition demand, and expanding digital wellness adoption. Consumers across Europe increasingly prioritize personalized supplements targeting immunity, digestive wellness, cognitive performance, and healthy aging. Nearly 63% of wellness-focused consumers prefer plant-based and herbal formulations because of strong regional interest in natural healthcare solutions. Germany, the United Kingdom, France, and Italy remain key contributors to regional personalized supplement demand. Approximately 47% of European consumers actively use digital healthcare platforms for nutritional guidance and supplement recommendations. Microbiome-focused supplements account for nearly 24% of regional personalized nutrition programs due to increasing digestive health awareness. Personalized vitamin subscriptions experienced adoption growth exceeding 36% among urban populations. Around 42% of European wellness consumers prefer allergen-free and organic formulations tailored to dietary sensitivities and metabolic conditions. 

GERMANY Dietary Supplements in the Age of Personalized Nutrition Market

Germany represents one of the leading contributors to the European Dietary Supplements in the Age of Personalized Nutrition Market with approximately 26% regional market share. Strong preventive healthcare awareness, advanced pharmaceutical infrastructure, and increasing digital wellness adoption continue supporting personalized supplement demand across the country. More than 69% of German consumers regularly use dietary supplements, while approximately 41% prefer customized formulations aligned with metabolic health, immunity support, and healthy aging objectives. Personalized herbal and botanical supplements account for nearly 33% of Germany’s customized nutrition demand because consumers strongly prefer plant-based healthcare products. Approximately 48% of wellness-focused consumers actively use mobile healthcare applications for nutrition tracking and dietary planning. Personalized gut-health supplements experienced adoption growth exceeding 37% due to increasing awareness regarding microbiome health and digestive wellness. 

UNITED KINGDOM Dietary Supplements in the Age of Personalized Nutrition Market

The United Kingdom contributes approximately 21% of the European Dietary Supplements in the Age of Personalized Nutrition Market Share because of rising digital healthcare adoption and increasing focus on preventive wellness management. More than 64% of adults in the United Kingdom regularly consume dietary supplements, while nearly 39% actively prefer personalized nutrition programs based on health analytics and lifestyle monitoring. Personalized immunity support products account for approximately 31% of customized supplement demand due to growing wellness awareness among urban populations. Around 44% of consumers use mobile health applications to monitor nutritional intake and wellness performance metrics. Personalized vegan and allergen-free supplement formulations experienced adoption growth exceeding 34% because of increasing demand for clean-label healthcare products. Approximately 27% of consumers participate in subscription-based nutrition services delivering customized vitamin and wellness solutions directly to households.

ASIA-PACIFIC

Asia-Pacific accounts for approximately 26% of the global Dietary Supplements in the Age of Personalized Nutrition Market Growth due to rising urbanization, expanding middle-class populations, increasing digital healthcare adoption, and growing preventive wellness awareness. China, Japan, South Korea, India, and Australia represent major contributors to regional personalized supplement demand. More than 58% of consumers across Asia-Pacific actively seek customized nutrition products targeting immunity support, digestive wellness, and metabolic health optimization. Personalized herbal formulations and probiotic supplements dominate regional demand because of strong traditional wellness practices and increasing gut-health awareness. Approximately 49% of wellness consumers use digital healthcare applications to monitor nutrition intake and supplement effectiveness. Online retail platforms account for nearly 66% of customized supplement sales across Asia-Pacific due to rapid e-commerce expansion and mobile technology penetration. Personalized sports nutrition products experienced adoption growth exceeding 38% among fitness-focused urban populations. 

JAPAN Dietary Supplements in the Age of Personalized Nutrition Market

Japan contributes significantly to the Asia-Pacific Dietary Supplements in the Age of Personalized Nutrition Market with approximately 24% regional market share. The country’s aging population, advanced healthcare infrastructure, and strong preventive wellness culture continue driving personalized supplement demand. More than 71% of Japanese adults regularly consume dietary supplements, while nearly 43% prefer customized wellness formulations targeting healthy aging, immunity enhancement, and metabolic balance. Personalized probiotic supplements account for approximately 29% of national demand because of increasing digestive health awareness. Around 38% of consumers actively use wearable wellness devices to monitor sleep quality, physical activity, and nutritional performance metrics. Personalized collagen and beauty nutrition supplements experienced adoption growth exceeding 36% due to strong skincare and healthy aging preferences among consumers. 

CHINA Dietary Supplements in the Age of Personalized Nutrition Market

China represents one of the fastest-expanding countries within the Dietary Supplements in the Age of Personalized Nutrition Market Analysis with approximately 34% regional market share across Asia-Pacific. Increasing middle-class populations, expanding digital healthcare infrastructure, and growing preventive wellness awareness continue supporting strong personalized supplement demand. More than 62% of urban consumers regularly purchase dietary supplements, while approximately 37% prefer customized formulations aligned with immunity support, metabolic wellness, and fitness optimization. Personalized herbal supplements account for nearly 31% of customized nutrition demand because of strong traditional medicine influence and growing interest in natural healthcare solutions. E-commerce channels contribute over 71% of personalized supplement sales throughout China because of strong digital retail penetration and mobile commerce adoption. 

MIDDLE EAST & AFRICA

The Middle East & Africa region contributes approximately 7% to the global Dietary Supplements in the Age of Personalized Nutrition Market Share and continues experiencing steady expansion because of increasing healthcare awareness, urbanization, and preventive wellness adoption. Consumers across the region increasingly prioritize personalized supplements targeting immunity support, energy management, and chronic disease prevention. Approximately 51% of wellness-focused consumers prefer customized nutrition programs aligned with lifestyle conditions and dietary deficiencies. The United Arab Emirates, Saudi Arabia, and South Africa represent key regional markets due to increasing healthcare investment and expanding digital wellness infrastructure. Personalized vitamin and mineral supplements account for nearly 39% of regional demand because of growing awareness regarding nutritional deficiencies and preventive healthcare strategies. Around 33% of urban consumers actively use mobile healthcare applications for wellness tracking and nutrition management. 

List of Key Dietary Supplements in the Age of Personalized Nutrition Market Companies

• Arizona Nutritional Supplements
• Asiamerica Ingredients
• Bactolac Pharmaceutical Inc.
• Balchem Corporation
• Barrington Nutritionals
• BASF SE
• DNA Fit
• DNAlysis
• DSM
• Foodsmart
• Helix
• Herbalife Nutrition
• Lallemand Bio-Ingredients
• Maat Nutritionals
• Metagenics, Inc.
• Mixfix, Inc.
• Natures Product Inc.
• Noho Health Inc.
• Nutralliance, Inc.
• Superior Supplement Manufacturing
• Wellcome Trust Sanger Institute Morgan Building
• Wellness Coaches

Top Two Companies with Highest Share

• Herbalife Nutrition: Holds approximately 18% share in personalized wellness and sports nutrition participation due to strong direct-to-consumer engagement and customized supplement portfolio expansion.
• DSM: Accounts for nearly 15% market participation supported by extensive nutrigenomics research, personalized ingredient innovation, and microbiome-focused nutrition solutions.

Investment Analysis and Opportunities

The Dietary Supplements in the Age of Personalized Nutrition Market continues attracting strong investment activity because of increasing digital healthcare adoption and rising preventive wellness awareness. Approximately 57% of healthcare technology investors prioritize AI-driven nutrition platforms and personalized wellness ecosystems. Nutrigenomics testing investments increased by nearly 39% because consumers increasingly seek precision healthcare and DNA-based nutrition planning solutions. Around 44% of supplement manufacturers expanded funding toward microbiome research and customized probiotic development. 

Corporate wellness programs and subscription-based supplement services continue generating major investment opportunities within the market. Nearly 42% of employers expanded preventive wellness budgets focused on personalized healthcare programs and nutrition management systems. E-commerce and direct-to-consumer supplement platforms contribute more than 61% of digital wellness investment activity due to increasing online healthcare engagement. Plant-based personalized formulations experienced investment growth exceeding 33% because of rising demand for sustainable and clean-label nutrition products. 

New Products Development

New product development within the Dietary Supplements in the Age of Personalized Nutrition Market is heavily focused on AI-driven wellness solutions, microbiome-targeted formulations, and clean-label personalized nutrition products. Approximately 46% of supplement manufacturers introduced personalized probiotic blends designed for digestive wellness and immune system support. DNA-based vitamin subscription services experienced product expansion exceeding 34% because consumers increasingly prefer precision healthcare solutions aligned with metabolic conditions and lifestyle requirements. Around 41% of newly launched personalized supplements include plant-based ingredients and allergen-free formulations.

Sports nutrition innovation continues accelerating with nearly 37% of manufacturers introducing personalized protein and hydration products integrated with wearable fitness analytics. Personalized cognitive wellness formulations containing amino acids, omega-3 ingredients, and adaptogens witnessed adoption growth exceeding 29% among working professionals and aging populations. Approximately 32% of supplement developers introduced sustainable packaging initiatives for customized wellness products because of increasing environmental awareness among consumers. AI-powered health assessment technologies and biomarker-driven supplement customization remain central to ongoing product innovation strategies throughout the personalized nutrition industry.

Five Recent Developments

• Herbalife Nutrition: Expanded personalized wellness programs by integrating AI-driven nutrition assessment tools into digital supplement recommendation platforms, improving customized nutrition engagement by approximately 36% among wellness-focused consumers during 2024.
• DSM: Introduced advanced microbiome-focused supplement formulations targeting digestive health and immunity optimization, increasing participation in personalized gut-health nutrition programs by nearly 31% across multiple healthcare ecosystems in 2024.
• Metagenics, Inc.: Expanded biomarker-based supplement customization services with integrated wearable health monitoring capabilities, improving personalized wellness tracking adoption by approximately 34% during 2024.
• BASF SE: Increased investment in plant-based personalized nutrition ingredients and sustainable supplement formulations, supporting approximately 28% expansion in clean-label supplement product development activities throughout 2024.
• DNA Fit: Enhanced nutrigenomics testing platforms using AI-powered analytics and lifestyle-based supplement recommendations, resulting in nearly 39% improvement in digital nutrition engagement across preventive healthcare consumers in 2024.

Report Coverage Of Dietary Supplements in the Age of Personalized Nutrition Market

The Dietary Supplements in the Age of Personalized Nutrition Market Report Coverage provides extensive analysis of market segmentation, digital healthcare integration, nutrigenomics expansion, and regional wellness adoption patterns. The report evaluates personalized vitamins, herbal supplements, probiotics, amino acids, and sports nutrition products across multiple application categories. Approximately 68% of consumers globally prefer customized nutrition solutions aligned with health conditions, lifestyle requirements, and preventive wellness objectives. The report also examines AI-driven healthcare analytics, wearable wellness technologies, microbiome-focused formulations, and subscription-based supplement ecosystems shaping industry transformation.

The report further analyzes regional market performance across North America, Europe, Asia-Pacific, and Middle East & Africa, covering nearly 100% of global personalized supplement participation. Around 61% of wellness consumers actively use digital platforms for supplement guidance and nutrition monitoring. The study highlights clean-label product adoption, sustainable packaging initiatives, preventive healthcare strategies, and corporate wellness investments influencing market expansion. Additionally, the report evaluates competitive positioning, technological innovation, personalized nutrition applications, and evolving consumer preferences driving growth within the Dietary Supplements in the Age of Personalized Nutrition Market.