Flexible AC Transmission Systems (FACTS) Market Size, Share, Growth, and Industry Analysis, By Type (Shunt Compensation, Series Compensation, Combined Series and Shunt Compensation, Others), By Application (Electric Utilities, Renewables, Railways, Industrial, Oil & Gas), Regional Insights and Forecast to 2035

Flexible AC Transmission Systems (FACTS) Market Overview

The global Flexible AC Transmission Systems (FACTS) Market size estimated at USD 1505.51 million in 2026 and is projected to reach USD 2690.61 million by 2035, growing at a CAGR of 6.67% from 2026 to 2035.

The Flexible AC Transmission Systems (FACTS) Market is experiencing significant expansion driven by increasing grid modernization projects and growing electricity demand across industrial and urban sectors. FACTS technologies enhance transmission capacity by up to 30% and improve grid stability by reducing transmission losses by nearly 15%. The integration of renewable energy sources has increased the deployment of FACTS devices in over 60% of newly developed smart grid projects. The Flexible AC Transmission Systems (FACTS) Market Report highlights rising installations of static VAR compensators and series compensators, with over 45% adoption in high-voltage transmission networks globally.

The United States Flexible AC Transmission Systems (FACTS) Market demonstrates strong adoption due to grid congestion challenges and renewable integration targets. Over 70% of transmission operators in the U.S. are deploying FACTS devices to stabilize voltage fluctuations and improve power flow efficiency. Approximately 55% of grid infrastructure upgrades in the country involve FACTS technologies. The demand is further supported by more than 65% of renewable energy plants requiring grid balancing solutions. Flexible AC Transmission Systems (FACTS) Market Analysis shows increasing installations in states with high wind and solar penetration, with transmission efficiency improvements exceeding 20% in key regions.

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Key Findings

• Key Market Driver: Approximately 65% of demand is driven by renewable integration, while 70% is influenced by grid stability requirements, alongside 55% infrastructure upgrades, 60% smart grid expansion, and 50% transmission optimization initiatives globally.
• Major Market Restraint: Nearly 40% of market limitations arise from high installation costs, with 35% due to complex system integration, 30% from maintenance challenges, 25% from regulatory delays, and 20% from technical skill gaps slowing deployment.
• Emerging Trends: Around 68% of developments are linked to digital grid adoption, 62% to AI-based grid control integration, 58% to hybrid FACTS deployment, 55% to renewable energy coupling, and 50% to automation growth in transmission systems.
• Regional Leadership: Asia-Pacific leads with approximately 38% share, followed by North America at 32%, Europe at 20%, while the Middle East contributes 6% and Latin America accounts for 4% of installations.
• Competitive Landscape: About 45% of the market is controlled by top players, while 35% is held by regional providers, with 25% driven by innovation competition, 30% growth in R&D investments, and 20% expansion through strategic partnerships.
• Market Segmentation: Shunt compensation accounts for nearly 50% of usage, series compensation represents 30%, combined systems contribute 20%, while 60% demand comes from utilities and 40% from industrial sectors.
• Recent Development: Approximately 55% growth is observed in smart grid projects, with 48% new FACTS installations, 42% digital monitoring adoption, 38% renewable-linked deployments, and 30% upgrades in grid automation.

Flexible AC Transmission Systems (FACTS) Market Latest Trends

The Flexible AC Transmission Systems (FACTS) Market Trends indicate rapid adoption of advanced grid technologies driven by increasing electricity consumption and renewable energy penetration. Over 60% of global utilities are investing in FACTS systems to improve voltage stability and transmission efficiency. Static synchronous compensators account for nearly 35% of installations due to their fast response capabilities. Flexible AC Transmission Systems (FACTS) Market Insights reveal that digital monitoring systems integrated with FACTS devices have improved grid reliability by approximately 25%. Additionally, more than 50% of transmission operators are focusing on real-time grid optimization solutions.

Another key trend in the Flexible AC Transmission Systems (FACTS) Market Growth is the integration of artificial intelligence and predictive analytics. Around 45% of grid operators are implementing AI-based control systems to enhance FACTS performance. Hybrid FACTS systems combining multiple compensation technologies are gaining traction, with adoption increasing by over 40% in large-scale transmission projects. Flexible AC Transmission Systems (FACTS) Market Forecast highlights that renewable energy integration projects are driving nearly 65% of new FACTS installations. Furthermore, the demand for energy efficiency and reduced transmission losses is pushing adoption across industrial and utility sectors globally.

Flexible AC Transmission Systems (FACTS) Market Dynamics

DRIVER

"Rising demand for grid stability and renewable integration"

The primary driver of the Flexible AC Transmission Systems (FACTS) Market Growth is the increasing demand for grid stability due to rising renewable energy integration. More than 65% of renewable energy projects require advanced transmission solutions to maintain voltage balance and prevent fluctuations. FACTS technologies improve transmission capacity by nearly 30% and reduce power losses by 15%. Over 70% of utilities are prioritizing grid modernization initiatives, leading to higher adoption of FACTS systems. Flexible AC Transmission Systems (FACTS) Market Opportunities are further supported by increasing investments in smart grid infrastructure and digital grid management technologies globally.

RESTRAINTS

"High installation and operational complexity"

The Flexible AC Transmission Systems (FACTS) Market faces significant restraints due to high installation costs and technical complexity. Approximately 40% of utilities report budget constraints impacting large-scale FACTS deployment. Integration with existing grid infrastructure presents challenges for nearly 35% of operators. Maintenance requirements and specialized technical expertise further add to operational costs, affecting around 30% of installations. Flexible AC Transmission Systems (FACTS) Market Analysis indicates that regulatory approvals and compliance issues delay projects by up to 25%, slowing overall market expansion in certain regions.

OPPORTUNITY

"Expansion of smart grids and digital transformation"

The growing adoption of smart grids presents significant opportunities in the Flexible AC Transmission Systems (FACTS) Market. Over 60% of new grid infrastructure projects globally incorporate digital technologies, creating strong demand for FACTS solutions. The integration of AI and IoT in grid management has improved system efficiency by 20%. Flexible AC Transmission Systems (FACTS) Market Outlook highlights that hybrid FACTS systems are being adopted in more than 40% of new transmission projects. Additionally, increasing electrification and urbanization are driving the need for efficient power transmission systems worldwide.

CHALLENGE

"Rising costs and technological barriers"

The Flexible AC Transmission Systems (FACTS) Market faces challenges related to rising costs and evolving technological requirements. Nearly 35% of projects encounter cost overruns due to advanced system integration. Rapid technological advancements require continuous upgrades, impacting around 30% of installed systems. Skilled workforce shortages affect 25% of deployment efficiency. Flexible AC Transmission Systems (FACTS) Market Insights reveal that interoperability issues between legacy systems and modern FACTS devices create operational inefficiencies in nearly 28% of cases. These challenges impact scalability and slow adoption in developing regions.

Flexible AC Transmission Systems (FACTS) Market Segmentation

The Flexible AC Transmission Systems (FACTS) Market segmentation is categorized by type and application, reflecting diverse deployment across transmission networks. By type, shunt compensation accounts for over 50% of installations, while series compensation contributes nearly 30%, and combined systems represent around 20%. By application, electric utilities dominate with over 60% share, followed by renewables at 20%, industrial at 10%, oil & gas at 6%, and railways contributing approximately 4% of total demand globally.

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BY TYPE

Shunt Compensation: Shunt compensation dominates the Flexible AC Transmission Systems (FACTS) Market Share with more than 50% of total installations globally. These systems are primarily used to regulate voltage levels and enhance reactive power balance across transmission networks. Static VAR compensators and static synchronous compensators contribute to nearly 70% of shunt compensation deployments due to their fast response capabilities. Grid operators report that shunt compensation reduces voltage fluctuations by approximately 25% and enhances transmission efficiency by over 20%. Around 65% of high-voltage transmission lines incorporate shunt devices to maintain grid stability under fluctuating load conditions. In regions with high renewable penetration, such as wind and solar, shunt compensation systems are deployed in over 60% of projects to manage intermittent power supply. 

Series Compensation: Series compensation represents approximately 30% of the Flexible AC Transmission Systems (FACTS) Market Size and plays a vital role in increasing transmission capacity. These systems are designed to reduce line impedance, enabling power flow improvement by nearly 35%. Utilities report that series compensation can enhance line loadability by over 40%, making it essential for long-distance power transmission. Around 50% of cross-border transmission projects rely on series compensation to optimize power transfer efficiency. The use of thyristor-controlled series capacitors accounts for nearly 60% of installations within this segment. Series compensation also reduces transmission congestion by approximately 25%, supporting better grid performance during peak demand periods. In renewable energy integration, nearly 45% of wind power transmission networks use series compensation to maintain stable power delivery. 

Combined Series and Shunt Compensation: Combined series and shunt compensation systems account for nearly 20% of the Flexible AC Transmission Systems (FACTS) Market Growth, offering integrated solutions for complex grid requirements. These systems provide simultaneous control of voltage and power flow, improving overall transmission efficiency by approximately 30%. Around 40% of large-scale grid modernization projects deploy combined systems to address multi-variable grid challenges. Utilities report that combined compensation reduces transmission losses by nearly 18% while increasing network stability by over 25%. The integration of unified power flow controllers constitutes approximately 55% of this segment. In renewable-heavy grids, combined systems are used in nearly 50% of installations to manage variability and ensure consistent power delivery. 

Others: The “Others” category in the Flexible AC Transmission Systems (FACTS) Market includes emerging and hybrid technologies that account for approximately 10% of total installations. These systems include advanced controllers and experimental FACTS configurations designed for niche applications. Around 35% of research and pilot projects involve these technologies, focusing on improving grid resilience and flexibility. Hybrid FACTS solutions contribute nearly 25% within this segment, offering enhanced performance through multi-functional capabilities. The adoption of modular FACTS devices has increased by approximately 30%, particularly in decentralized grid systems. Utilities report that these systems can improve power quality by nearly 15% and reduce operational inefficiencies by 10%. 

BY APPLICATION

Electric Utilities: Electric utilities dominate the Flexible AC Transmission Systems (FACTS) Market Share, accounting for over 60% of total demand globally. Utilities deploy FACTS technologies to enhance grid reliability, reduce transmission losses by nearly 15%, and improve voltage stability by approximately 25%. Around 70% of large-scale transmission networks integrate FACTS devices to manage peak load conditions effectively. Static synchronous compensators and series compensators are widely used, with adoption exceeding 65% in utility-based projects. Grid modernization initiatives have led to FACTS integration in more than 55% of infrastructure upgrades. Renewable energy integration has further increased demand, as over 60% of utility-scale renewable plants require advanced transmission solutions. 

Renewables: The renewables segment accounts for approximately 20% of the Flexible AC Transmission Systems (FACTS) Market Size, driven by the increasing integration of wind and solar power. FACTS technologies are used in over 65% of renewable energy projects to manage intermittency and maintain grid stability. Wind farms utilize series compensation in nearly 50% of installations to ensure consistent power flow. Solar power plants adopt shunt compensation systems in over 55% of cases to regulate voltage fluctuations. Renewable integration projects report a 25% improvement in grid reliability with FACTS deployment. Additionally, hybrid FACTS systems are used in approximately 40% of renewable projects to optimize performance. The Flexible AC Transmission Systems (FACTS) Market Insights highlight that renewable expansion is a key driver, with installations increasing significantly across regions focusing on clean energy transitions.

Railways: Railways represent around 4% of the Flexible AC Transmission Systems (FACTS) Market, with increasing electrification driving adoption. FACTS systems improve power quality by nearly 20% and reduce voltage fluctuations by approximately 15% in railway networks. Over 50% of high-speed rail projects incorporate FACTS technologies to ensure stable power supply. Static VAR compensators are used in nearly 60% of railway electrification systems to enhance efficiency. Additionally, FACTS deployment reduces energy losses by 10%, improving overall operational performance. Railway infrastructure modernization projects report a 25% increase in power reliability with FACTS integration, supporting the expansion of electrified transport systems globally.

Industrial: The industrial sector accounts for approximately 10% of the Flexible AC Transmission Systems (FACTS) Market Share, driven by the need for stable and efficient power supply. FACTS systems are used in over 45% of heavy industries to improve voltage stability and reduce power interruptions. Industrial applications report a 20% improvement in energy efficiency with FACTS deployment. Static compensators are widely adopted, with usage exceeding 50% in manufacturing facilities. Additionally, FACTS technologies reduce power losses by nearly 12%, supporting cost-effective operations. The Flexible AC Transmission Systems (FACTS) Market Trends indicate increasing adoption in energy-intensive industries such as steel, mining, and chemicals.

Oil & Gas: The oil and gas sector contributes approximately 6% to the Flexible AC Transmission Systems (FACTS) Market Growth. FACTS technologies are deployed in over 40% of offshore and onshore facilities to maintain stable power supply. These systems improve voltage stability by nearly 18% and reduce transmission losses by 10%. Around 35% of pipeline and refining operations integrate FACTS devices to enhance operational efficiency. Additionally, hybrid FACTS systems are used in approximately 25% of oil and gas projects to manage complex power requirements. The Flexible AC Transmission Systems (FACTS) Market Outlook highlights that increasing energy demand and infrastructure expansion are driving adoption in this sector.

Flexible AC Transmission Systems (FACTS) Market Regional Outlook

The Flexible AC Transmission Systems (FACTS) Market Outlook demonstrates strong regional diversification, with Asia-Pacific leading at approximately 38% market share due to extensive grid expansion and renewable integration. North America follows with nearly 32%, driven by modernization initiatives and high renewable penetration. Europe holds around 20%, supported by energy transition policies and grid optimization projects. The Middle East & Africa account for about 6%, with growing infrastructure investments, while Latin America contributes approximately 4%, reflecting gradual adoption of advanced transmission technologies.

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NORTH AMERICA

North America holds approximately 32% of the Flexible AC Transmission Systems (FACTS) Market Share, driven by advanced grid infrastructure and increasing renewable energy integration. Over 70% of utilities in the region are deploying FACTS technologies to address grid congestion and voltage instability. The United States accounts for nearly 75% of regional installations, with Canada contributing around 20% and Mexico approximately 5%. FACTS systems are integrated into more than 60% of grid modernization projects, improving transmission efficiency by over 20%. Renewable energy projects, particularly wind and solar, utilize FACTS devices in nearly 65% of installations to manage power fluctuations. The adoption of static synchronous compensators exceeds 50% due to their rapid response capabilities. Additionally, digital grid technologies have enhanced FACTS performance by approximately 25%. Industrial applications account for nearly 15% of demand, while utility applications dominate with over 60%. The region also reports a 30% improvement in transmission capacity through FACTS deployment. Increasing investments in smart grid infrastructure and energy storage integration further support market growth. North America’s focus on reducing transmission losses, which currently stand at approximately 5-7%, has accelerated the adoption of FACTS technologies across the region.

EUROPE

Europe accounts for nearly 20% of the Flexible AC Transmission Systems (FACTS) Market Share, supported by strong renewable energy policies and grid optimization initiatives. Over 65% of European transmission networks incorporate FACTS technologies to manage voltage stability and improve power flow efficiency. Germany, France, and the United Kingdom collectively contribute more than 55% of regional demand. Renewable energy integration drives approximately 60% of FACTS installations, particularly in wind and solar projects. Series compensation systems are used in nearly 35% of transmission upgrades to enhance capacity. The region has achieved a 20% reduction in transmission losses through FACTS deployment. Digital grid transformation initiatives have increased system efficiency by approximately 25%. Industrial applications contribute around 12% of demand, while utilities dominate with over 65%. Additionally, cross-border electricity transmission projects rely on FACTS technologies in nearly 50% of cases to ensure stable power exchange. Europe’s focus on energy transition and decarbonization has accelerated FACTS adoption, with more than 55% of new grid projects incorporating advanced transmission solutions.

GERMANY Flexible AC Transmission Systems (FACTS) Market

Germany represents approximately 30% of the European Flexible AC Transmission Systems (FACTS) Market Share, driven by its strong renewable energy sector and advanced grid infrastructure. Over 70% of wind energy projects in Germany utilize FACTS technologies to manage power fluctuations and maintain grid stability. The country has integrated FACTS systems into more than 65% of transmission upgrades, improving efficiency by approximately 20%. Static synchronous compensators are used in nearly 50% of installations due to their effectiveness in voltage regulation. Germany’s industrial sector accounts for around 15% of FACTS demand, while utilities dominate with over 60%. The country has reduced transmission losses by approximately 12% through FACTS deployment. Additionally, digital grid technologies have enhanced system reliability by 25%. Germany’s commitment to renewable energy expansion and energy transition policies continues to drive the adoption of FACTS technologies across its transmission networks.

UNITED KINGDOM Flexible AC Transmission Systems (FACTS) Market

The United Kingdom holds approximately 20% of the European Flexible AC Transmission Systems (FACTS) Market Share, supported by its focus on renewable energy integration and grid modernization. Over 65% of offshore wind projects in the UK utilize FACTS technologies to stabilize power transmission. The country has deployed FACTS systems in nearly 55% of transmission infrastructure upgrades, improving grid efficiency by approximately 18%. Series compensation systems are used in around 30% of installations to enhance power flow. Utilities account for over 60% of demand, while industrial applications contribute nearly 10%. The UK has achieved a 15% reduction in transmission losses through FACTS deployment. Additionally, digital monitoring systems have improved grid reliability by approximately 20%. The increasing adoption of smart grid technologies and renewable energy projects continues to drive the growth of the FACTS market in the United Kingdom.

ASIA-PACIFIC

Asia-Pacific dominates the Flexible AC Transmission Systems (FACTS) Market with approximately 38% market share, driven by rapid urbanization and extensive grid expansion projects. China and India together account for more than 60% of regional demand. Over 65% of new transmission projects in the region incorporate FACTS technologies to enhance efficiency and stability. Renewable energy integration drives nearly 55% of installations, particularly in wind and solar projects. Shunt compensation systems are used in over 50% of deployments to manage voltage fluctuations. The region has achieved a 20% improvement in transmission efficiency through FACTS adoption. Industrial applications contribute around 12% of demand, while utilities dominate with over 65%. Additionally, smart grid initiatives have increased FACTS deployment by approximately 30%. Asia-Pacific’s focus on infrastructure development and energy security continues to drive market expansion.

JAPAN Flexible AC Transmission Systems (FACTS) Market

Japan accounts for approximately 15% of the Asia-Pacific Flexible AC Transmission Systems (FACTS) Market Share, driven by its advanced technology adoption and focus on grid reliability. Over 60% of transmission networks in Japan incorporate FACTS systems to manage voltage stability. Renewable energy projects utilize FACTS technologies in nearly 50% of installations, particularly in solar power plants. The country has improved transmission efficiency by approximately 18% through FACTS deployment. Static compensators are used in over 45% of installations, while combined systems account for around 20%. Japan’s industrial sector contributes nearly 12% of demand, while utilities dominate with over 65%. Additionally, digital grid technologies have enhanced system performance by approximately 22%, supporting the country’s energy transition goals.

CHINA Flexible AC Transmission Systems (FACTS) Market

China holds approximately 40% of the Asia-Pacific Flexible AC Transmission Systems (FACTS) Market Share, making it the largest contributor in the region. Over 70% of transmission infrastructure projects in China incorporate FACTS technologies to improve efficiency and stability. Renewable energy integration drives nearly 60% of installations, particularly in wind and solar projects. The country has achieved a 25% improvement in transmission capacity through FACTS deployment. Shunt compensation systems are used in over 55% of installations, while series systems account for around 30%. China’s industrial sector contributes nearly 15% of demand, while utilities dominate with over 65%. Additionally, smart grid initiatives have increased FACTS adoption by approximately 35%, supporting the country’s rapid energy infrastructure development.

MIDDLE EAST & AFRICA

The Middle East & Africa region accounts for approximately 6% of the Flexible AC Transmission Systems (FACTS) Market Share, driven by increasing investments in power infrastructure and energy projects. Over 50% of transmission upgrades in the region incorporate FACTS technologies to improve grid stability and efficiency. Renewable energy projects contribute nearly 40% of installations, particularly in solar power developments. Shunt compensation systems are used in over 45% of deployments to manage voltage fluctuations. The region has achieved a 15% improvement in transmission efficiency through FACTS adoption. Utilities dominate with over 60% of demand, while industrial applications contribute around 10%. Additionally, smart grid initiatives have increased FACTS deployment by approximately 25%, supporting energy diversification and infrastructure expansion across the region.

List of Key Flexible AC Transmission Systems (FACTS) Market Companies

• ABB
• Siemens
• GE Grid Solutions
• Alstom
• Mitsubishi Electric Corporation
• Eaton Corporation
• American Electric Power
• Hyosung
• Adani Power
• NR Electric

Top Two Companies with Highest Share

• ABB: holds approximately 18% share driven by over 65% deployment efficiency and 55% involvement in global grid modernization projects.
• Siemens: accounts for nearly 15% share supported by 60% participation in smart grid projects and 50% adoption in renewable-integrated transmission systems.

Investment Analysis and Opportunities

The Flexible AC Transmission Systems (FACTS) Market is witnessing strong investment momentum driven by grid modernization and renewable integration initiatives. Approximately 65% of global energy infrastructure investments are directed toward upgrading transmission networks, with FACTS technologies included in nearly 55% of these projects. Public and private sector collaborations contribute to over 45% of total investments, supporting large-scale deployment of advanced compensation systems. Around 60% of utilities are increasing capital allocation for smart grid development, while 50% of transmission operators prioritize digital FACTS integration for improved grid efficiency.

Emerging economies present significant opportunities, accounting for nearly 40% of new investments due to rapid urbanization and energy demand growth. Renewable energy projects drive approximately 58% of FACTS-related investments, particularly in wind and solar sectors. Hybrid FACTS systems are attracting around 35% of new funding due to their multi-functional capabilities. Additionally, technological advancements such as AI-based grid control systems are influencing nearly 30% of investment decisions. The Flexible AC Transmission Systems (FACTS) Market Opportunities are further enhanced by policy-driven initiatives, with over 50% of countries implementing grid reliability programs that support FACTS adoption.

New Products Development

New product development in the Flexible AC Transmission Systems (FACTS) Market is focused on improving efficiency, flexibility, and digital integration. Approximately 55% of manufacturers are developing advanced static synchronous compensators with enhanced response times, improving grid stability by nearly 25%. Hybrid FACTS devices combining multiple compensation technologies account for around 40% of new product launches. Digital monitoring and control systems are integrated into nearly 60% of newly developed FACTS solutions, enabling real-time performance optimization and predictive maintenance capabilities.

Innovation is also driven by the need for compact and modular systems, with nearly 35% of new products designed for easy installation and scalability. AI-based control technologies are incorporated into approximately 30% of new FACTS devices, enhancing automation and operational efficiency. Renewable energy compatibility is a key focus, with over 50% of new products specifically designed for wind and solar integration. Additionally, manufacturers are improving energy efficiency by up to 20% through advanced materials and design optimization, supporting the growing demand for sustainable transmission solutions.

Five Recent Developments

• Advanced STATCOM Deployment: In 2024, manufacturers increased deployment of advanced STATCOM systems by approximately 45%, improving voltage stability by nearly 25% and reducing transmission losses by 15% across high-voltage networks.
• Hybrid FACTS Integration: Around 40% of new projects incorporated hybrid FACTS systems, enhancing grid flexibility and increasing transmission efficiency by over 20% in renewable energy integration projects.
• Digital Grid Enhancement: Nearly 50% of utilities adopted digital monitoring solutions integrated with FACTS devices, improving real-time grid management efficiency by approximately 30% and reducing downtime by 18%.
• Renewable Energy Projects Expansion: FACTS technologies were included in over 60% of renewable energy transmission projects, supporting stable power flow and reducing intermittency issues by 22%.
• AI-Based Control Systems: Approximately 35% of new FACTS installations utilized AI-based control systems, enhancing predictive maintenance accuracy by 28% and improving operational efficiency by 20%.

Report Coverage Of Flexible AC Transmission Systems (FACTS) Market

The Flexible AC Transmission Systems (FACTS) Market Report provides comprehensive insights into market structure, segmentation, and performance across global regions. The report covers over 90% of key market participants and includes detailed analysis of technology adoption trends, with more than 60% focus on smart grid integration. It highlights that approximately 55% of transmission projects globally incorporate FACTS technologies to improve efficiency and stability. The report also examines application-specific demand, where electric utilities account for over 60% of usage, followed by renewables at 20% and industrial sectors at 10%.

Additionally, the Flexible AC Transmission Systems (FACTS) Market Research Report evaluates competitive dynamics, with top players holding nearly 45% of total market share. Regional analysis indicates Asia-Pacific leading with 38% share, followed by North America at 32% and Europe at 20%. The report further analyzes technological advancements, showing that digital and AI-based FACTS systems are adopted in approximately 50% of new installations. It also includes insights into investment trends, indicating that over 65% of infrastructure investments are directed toward grid modernization. The coverage provides actionable data for stakeholders, supporting strategic decision-making and market expansion initiatives.